What is Rimon?

Rimon (ree-mohn) is an activist apparel brand that takes a stand against antisemitism, speaking up for Israel and the Jewish community. Our unique apparel and accessories are designed for Jews and allies to literally wear their solidarity on their sleeves. We aim not to incite conflict, but to signal cross-cultural unity, connection to Israel, and the shared heart of Jewish culture.

Why is Rimon?

Rimon's founders believe that visibility and solidarity are our best defenses against the intensifying hate aimed at Israel and Jews.

The seed was planted in the months following October 7th, 2023, as antisemitic rage erupted... and was met with conspicuous silence. Many Jews sank into the realization that, while rioters celebrated anti-Jewish terrorism and major news outlets misreported on the Israel-Hamas war, their friends either weren't speaking up for them, or had outright turned against them.

And while some of those Jews started pulling mezuzot off their doors and leaving their Jewish jewelry at home, Rimon took root in the certainty that hiding our Jewish identity and support for Israel is NOT the answer to this antisemitic crisis. 

Sounds a bit like activism. Is Rimon a store, or a movement?

Rimon is a for-profit business, but we were founded by veterans of the Jewish nonprofit world. A portion of net profits is donated to aid Israel, and charitable collaborations are part of our business model.

What's up with the pomegranates?

"Rimon" is the Hebrew word for pomegranate. In Jewish culture, these juicy jeweled fruits symbolize righteousness, wisdom, abundance, and sanctity. They're even listed in the Bible as one of the seven species of fruits and grains unique to the land of Israel.